Monday, February 10, 2014

A note to WeatherNation

Dear WeatherNation,

Now that you have acquired 20 million potential new viewers since DirecTV added you to its lineup about a month ago, please consider stepping it up a notch. 

I know it's tempting to sit back and watch with a bucket of buttery popcorn while the corporate slap fight between DirecTV and The Weather Channel plays out, but I'm finding your coverage a bit slight. I keep seeing your meteorologists reciting six-day forecasts for city after city followed by the drought monitor map every five minutes. How about some analysis and extended prognostication for the whole country?

On the plus side, your graphics and presentation are pretty sleek. Some people probably haven't even noticed that you aren't The Weather Channel since DirecTV slyly put you in their slot at 362. Fate has smiled upon you: DirecTV chose to make an example of The Weather Channel, and AccuWeather didn't have their channel ready to go yet. It's your moment; don't fumble.

Thanks and good luck,

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