I had no doubt Lady Gaga's new album Born This Way would pop out a little early, but seeing Amazon pimp it for 99 cents since around midnight is a surprise. It's an obvious pick for deal of the day, which is sometimes as low as $1.99, but this redefines "loss leader." It's probably a smart move by Amazon, which is looking to goose its share of digital music sales, since this will likely be the biggest album release of the year, and the gimmick price will lure sales and a flurry of blog posts.
A quick look over at iTunes reveals they're having none of this madness, with the regular edition going for $11.99 and the special for $15.99, with a bonus remix of "Judas" by Thomas Gold available (hope it's better than all the other ones — sorry, Hurts and Goldfrapp).
I'm wondering: Would it be silly to buy the regular edition for 99 cents and then individually download the missing special edition tracks? Yeah, it probably would. Looks like I'll be going with the special edition on Amazon for $12.99.