Sunday, March 08, 2009
On the first couple of listens to "Love Etc.," the Xenomania-produced lead single from Yes, the forthcoming Pet Shop Boys album, I was shaking my head "no." I wasn't feeling it. With a couple more listens, it started to make sense, and it had firmly taken hold by about the sixth listen. I'd even say it's probably their best lead single since Very. It's the killer melody of the whole "Boy it's tough getting on in the world" bit that seals the deal. They're right to say that it doesn't sound like anything they've done before, although the percolating rhythm vaguely recalls "Can You Forgive Her?"
If we needed another sign that Yes may be the proper pop-tastic successor to 1993's Very that the pre-release buzz had wrongly suggested 2006's Fundamental would be, the animated video is at least a small one, as it recalls the computer-generated beauty of Very singles such as "Liberation." This homage to side-scrolling video games is beautifully and cleverly constructed; it's arguably weird but undeniably inspired.
The U.K. gets the album on March 23; the U.S. has to wait until April 21.