Wednesday, November 21, 2007

Cassingle rewind: Will to Power • I'm Not in Love

Label: Epic
Hot 100 peak: #7 in December 1990
"What was I thinking" index: 0 (none), although the parent album is at least a 3 (could live without it)

// A SIDE // Still basking in the glow of their 1988 number one, "Baby I Love Your Way / Free Bird Medley (Free Baby)," Will to Power went with another sleekly produced ballad for the first single from the 1990 follow-up album, Journey Home. Covering the psychedelic 10CC tune, the duo achieved another top 10 hit on the strength of the plaintive and evocative melody and Elin Michaels' strong vocal performance, although this version doesn't approach the trippiness of the 10CC version.

// B SIDE // This almost-four-minute reprise of "Fly Bird" soars on an instantly catchy, anthemic chant of "We've got to turn it around to see what's goin' down" delivered by a high school chorus. Curiously, that bit doesn't even appear in the song "Fly Bird" on the album, making it less a reprise than another song sharing some of its melody.

// C SIDE // Will to Power was well-positioned to extend its run of pop hits, but it wasn't to be. Journey Home's second single, an awful cover of "Boogie Nights," deservedly missed the Hot 100 altogether. The other potential hit was "Fly Bird," a rather blatant attempt to recapture the glory of "Baby I Love Your Way / Free Bird Medley (Free Baby)," and I'll wager that it would have at least charted had it been tapped as the second single. The rest of the album is quite bad, failing to recapture the easily listenable dance-pop spirit of their self-titled debut, which spawned the solid mid-chart dance hits "Dreamin'," "Say It's Gonna Rain" and "Fading Away."

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